Asia miles is Cathay Pacific’s non status based loyalty program which is offering 30% bonus for converting hotel points into miles until 31st Dec 2016.
Below you can find transfer ratio and the value after 30% bonus –
Does it make sense to convert hotel points to Asia miles –
Well it depends on individual’s situation. Asia miles can be redeemed for a good value in Business and First class for companion tickets on Cathay Pacific, Dragon Air and British airways.
Here you can see the below chart for Companion tickets –
It is a good deal if you travel with your companion and have some of the hotel loyalty points unused.